Musa & Palm: a captivating encounter that narrates the date fruit experience anew.
When we first met Suha Musa, the brilliant ideator of Musa & Palm, she told us about her dream of establishing an experience that narrates the story of date fruits anew, merging the essence of innovation with novelty. Ever since, we worked with Suha towards realizing her dream. It's been a year since we set out on our journey together, with its course continuing to unfold.
Suha is one with clear aspiration, choosing her words with careful deliberation. When discussing Musa & Palm, she opted for the phrases “date and gift shop” and “café experience,” formulating her ideas with a distinct precision that guided us through our writing process.
Long story short: ten names, yet the final choice fell on the first.
Musa & Palm was the first suggestion we made. What was amusing was that Suha wasn’t sure about the name the first time around, so she asked that we try again. Our team of writers continued with the naming process. We were more than glad to do so because with naming, this is a more than a common occurrence. Ironically, after Suha consulted her friends and family, she was met with resounding enthusiasm for the allure of Musa & Palm, and she was sold on the name.
Just as the seedling blooms into the palm tree, great work takes precious time.
To balance the venerable with the beautiful, and to combine them with innovation, we needed to study and comprehend many references, namely Mostafa Saadeq Al-Rafe’ie’s “Wahy Al-Qalam”. It was an imperative step in order to refine an expression wholly unique to the identity of Musa & Palm.
An exchange and adaptation of words:
Throughout the process, Suha continued to share her creative inspirations, which clarified the bigger picture.
While writing the brand content, Suha continued to share with us her brand's evolving elements and illustrations. This was to paint a clear picture in the minds of our writers, bringing our perceptions of the brand closer to reality.
An invitation awash with abundance.
Finally, Musa & Palm extended an invitation to our team to visit their shop. From the moment we walked in, we were captivated by the cohesive beauty of the space, which aptly reflected the brand’s elegant precision. Plus, who can say no to the exquisite taste of a Sukkari date filled with decadently creamy goat cheese topped with slivers of premium sun-dried tomatoes?
Reading what we wrote and witnessing it in print was one of our happiest moments. How delightful it was to see the fruits of our year-long labor, and how incredible it felt to grow alongside Suha, to believe in her dreams, and bring those dreams closer to life.
And here is Suha’s narration of her story with us:
What distinguishes Mauzoun is their precision in asking the right questions, the extensive research they undertake for any project, and the wealth of language that they pair with their professionalism and flexibility. They not only assist with writing the project; they are with you hand-in-hand, helping you with ideas that are not only for the content they provide, but sometimes for the project as a whole.
The Mauzoun Team is pleasant and organized. The work they do is intelligent and diligent, and their style of writing is consistent, specific, and excellent. I feel that the content Mauzoun writes is there to stay for years, without the need of revamping it anytime soon, because they always write in a timeless way and are not easily swayed by fleeting trends in writing.
They are trustworthy, loyal, and will always be completely honest with the client. I always feel like I’m part of their family of work. I would absolutely recommend Mauzoun, and I continue to recommend them to all my friends and family.