Mauj defies the conventional.
How did we meet?
In February 2020, we submitted a pitch to a mysterious new client, knowing nothing at the time except it being a platform concerned with women's health. We prepared a cheeky pitch with in-depth research and compelling samples. In turn, this mysterious client loved our work and picked us in a heartbeat.
It was then that we were formally introduced to Mauj, becoming their writing partners on a year-long contract.
What about our tone of writing?
When it was time to develop Mauj's tone, we continued the thread of our pitch's cheeky tone while balancing it with their educational and poetic strategy, which is how we developed we're glad you came. As the words came together, visions of the brand became clearer, and we were, in a sense, helping set the foundation for Mauj's emeregence. That was the ground from which we took off to write their social media content.
We knew very well that addressing topics on women's sexual health was unfamiliar but also necessary. This is why we always vet the best and smoothest ways to introduce these topics, and how the audience could join in on a constructive conversation. Mauj's social media launched in September 2020, gradually delving into more "taboo" topics throughout a six-month period.
A flexible business relationship led to an integrated brand.
Mauj received 37K followers in the first five months alone, without ever resorting to promotions or paid advertisements. Over 20 of the posts we wrote received 80% more engagement than average, and more than 30 posts have receieved over 5,000 likes.
What Mauj wrote about Mauzoun:
Mauzoun won us over with the first page of their proposal. Their in-depth research, cultural references, insightful analysis, and brilliant, witty writing sealed the deal.
We were not only looking for excellent writers, we were seeking strategic partners who could think with us (sometimes for us), help us better understand our regional audience, engage in future planning, and who are equally invested in the success of the business. That’s exactly what the Mauzoun Team is.
They have mastered the Arabic language, are culturally tapped in, understand the ins and outs of social norms, always add their creative magic to all that they do, and are up for a challenge any day. The harder the brief or ask, the more excited they get and the better the work. They inspire us to up our strategy, put out better work, think harder, and act faster. They are willing to bend over backwards to get us to meet our objectives, and that kind of partnership doesn’t come easy. We are so thankful to have such an impressive group of strong, smart, and witty writers who we get to call our partners.